Media Relations
Media Relations, and more
Media Relations is a core component of any comprehensive PR and communications program. Topaz Media Relations activities are designed to increase visibility in the industry and trade press, as well as generate coverage in vertical market and channel media. We find that securing trade, IT and vertical coverage builds a ‘chain of influence’ that allows our technology clients to break in to the business press.
Topaz Media Relations efforts begin with a Rapid Response campaign, a set of initiatives that includes development of an Influencer’s Map; Smart scans, daily competitive intelligence sweeps; and E-clips, real-time coverage reports and analysis.
Traditional Media Relations programs also include:
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Development and management of a master editorial calendar
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Development of proactive media calendars that identify targets for bylined article placement
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Regular desk-side Media Tours, supplemented by continual outreach
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News Pipeline development to ensure consistent coverage
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Regular coverage reports
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Message pull-through analysis
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Measurement of results
Media Relations plans are customized to meet your goals for visibility and coverage, supporting your larger business objectives. Our experienced team of Media Relations professionals has the credentials, contacts and instincts to get your story out quickly – and often.